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PDF Ebook BREAKING IN: Over 130 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired, by William Burks Spencer

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BREAKING IN: Over 130 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired, by William Burks Spencer

PDF Ebook BREAKING IN: Over 130 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired, by William Burks Spencer

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Review

"But if the industry itself is shaken by a profound identity crisis, unsure of what creative merit means anymore, what's left for those hungry and wide-eyed young guns looking for a dream job in that industry? That's exactly what Breaking In, an ambitious new anthology by William Burks Spencer, explores through over 130 interviews with advertising insiders, who share experience-tested, credibility-stamped insights on building an exceptional portfolio that will get you hired."- BrainPickings.org"If anyone asks me about getting into advertising, I tell them to read Breaking In."-Tina Roth Eisenberg, swiss-miss.com

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Product details

Paperback: 224 pages

Publisher: Tuk Tuk Press (May 1, 2014)

Language: English

ISBN-10: 061541219X

ISBN-13: 978-0615412191

Product Dimensions:

7.4 x 0.5 x 9.7 inches

Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review:

4.9 out of 5 stars

21 customer reviews

Amazon Best Sellers Rank:

#339,799 in Books (See Top 100 in Books)

I just finished reading Breaking In from cover to cover, and have gone through like three highlighters in the process. I think to say that it is the best book any advertising student could ever read to prepare them for building their portfolio is a severe understatement. I'm redoing my whole portfolio from scratch because of the book, and for good reasons: the vast amount of insider information contained in this book is astonishing.I especially like the layout because [for the most part] William asks the same set of questions for everyone, so soon you'll see a pattern of what most of them are looking for. This will help you tailor your book to be the best it can be and have the greatest impact possible. Remember, it's your book, not anyone else's, so you, above all people, have to be ecstatic about it. But this book will be your greatest tool in terms of actually "Breaking In". If I could give it more than 5 stars, I would.

This book first caught my interest after I read a few interviews on its official site. I then purchased the book not really knowing how much it would truly help. A simple review cannot explain the value of this book. I would read between three to five interviews a day, take notes, and ponder on what I read. Then I did my best to apply it to me. I ended up learning a lot about the industry and eventually landed a job within my three months of reading.This book has done more for me than my schooling and work experience combined. I believe it's partly because the insights shared are from highly successful and intelligent people in advertising. This book can help you get to where you want to be regardless of where you're at now.

One of the most valuable books I've ever purchased. I'm a young writer trying to build a portfolio from home and the amount of advice given in this book is priceless. I'd pay $100 for this book knowing the quality of information it contains and in such abundance. Over 100 interviews with the people that you want to work for. If you're an advertising student or someone trying to break into this industry on their own, this book is a MUST HAVE.

Good book. Worthwhile - but trust me, take the plunge and go to a portfolio school. It's a people business and the connections you make are almost as important as your abilities.

I got more useful advice from this book than from two years of ad school. This is an amazing resource for students, juniors or anyone considering advertising as a career.

This is a brilliant idea. Most of these portfolio books are all the same: do a visual solution campaign, do a headline campaign, 5-7 print campaigns of 3 ads, etc, etc. Those books serve a purpose but (1) they are getting really dated as the industry changes faster and faster and (2) they are a one-size-fits-all approach. The industry isn't like that. What they look for at CP+B is going to be very different from McCann. Even within agencies, different people have different opinions. Anyway, this is a totally different format. It's just interviews with creative directors, from Dan Wieden and David Droga level down to senior creatives who would probably see your book before it gets to a CD. Also some recruiters (who are important players in the game) and a couple ad school directors. The questions/topics are pretty consistent: what do you look for in a student portfolio? How important is finish? Can sketches be enough? Long copy? Should you show non-advertising stuff and what kind of stuff works? How to get in touch with the CDs you want to work for, how to interview, job-hunting strategies...etc. It's pretty interesting to see how one creative director has a completely different opinion from another on certain questions. This is a great book for an ad student or someone making their first book. I actually think anyone in the industry would find this really interesting, even if they have a great job. It also gives you good insight into how these people think and what the industry is like, which might be great for someone who just wants to figure out if advertising is for them. However, if you have no experience and have taken no ad classes don't expect this book to teach you how to make an ad. This book is valuable for people who are a little more advanced than that. If you really want nuts and bolts basics about how to come up with concepts, etc. go with "Hey Whipple Squeeze This" by Luke Sullivan or "The Advertising Concept Book" by Pete Barry. Then read this. And you'll probably have to take some classes or go to ad school too. It's getting harder and harder to get into advertising as a creative.

Wow! Spencer gives us a very thorough look at advertising and what it takes to get in.Technology is leading advertising through a step-change, and it's an exciting time to break in. Spencer provides a detailed scan of portfolios and what Creative Directors (the people who hire you) are looking for. Spencer's interviews give abundant practical advice on job-hunting, interviewing, what not to do, etc. The interview style is a great strength of this book, because the information is unfiltered and remains free from a framework imposed by someone else. Spencer brings us to the experts with the feeling that nothing is lost in translation. While a terrific book for folks considering advertising as their main gig, the book's potential is much broader. With changes in advertising impacting so much of our world right now, anyone can benefit from understanding what the leaders of the field are thinking, and how they are poised to change with the changing technological tides.

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BREAKING IN: Over 130 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired, by William Burks Spencer PDF

BREAKING IN: Over 130 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired, by William Burks Spencer PDF

BREAKING IN: Over 130 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired, by William Burks Spencer PDF

BREAKING IN: Over 130 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired, by William Burks Spencer PDF

Free Download , by Dani Shapiro

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, by Dani Shapiro

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Product details

File Size: 1087 KB

Print Length: 250 pages

Publisher: Knopf (January 15, 2019)

Publication Date: January 15, 2019

Sold by: Random House LLC

Language: English

ASIN: B07DBRGMFB

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Amazon Best Sellers Rank:

#538 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

I tried to like this book, I really did. I cannot stand how the author likens her situation to those suffering trauma. 1) your mother did not have an affair and not tell the person she was pregnant, 2) your mother didn't get pregnant by another man and make believe it was your fathers 3) you were not abandoned or adopted 4) two adults made a conscious decision to have fertility treatments and then raised you as their child (which you were) and loved you. 5) Why would you be mad at a total stranger for not wanting to meet you and let you invade his life. 6) you should be happy that this person was generous enough to donate his sperm so your parents could have a family, so you could have life and in turn, your son. It's shocking, yes...but the idea that after 54 years you were afraid your family would abandon you or your friends would treat you differently is absurd.

As a medical student in the 1970s, I had classmates who picked up a little extra money by anonymously donating sperm for artificial insemination. The practice was normal by that point, moving away from the deep secrecy that shadowed Dani Shapiro's conception and childhood. Her reactions to the discovery of her concealed paternity and her search for meaning struck me as off-topic in what I'd expected to be a book about unraveling the mystery of her origins in a much more concrete way. That part was so quick and easy -- not the detective story I had anticipated. The rest was still a tale of mystery, but on a psycho-social plane. Who lied? Why? Who suspected the truth? How could Dani have ignored the hints? What does it mean to lose an identity that is tied to a false genealogy? How should an anonymous sperm donor react to being unmasked by DNA?Extensive introspection wasn't what I thought I had signed up for when I bought this book, but it turned out to be fascinating enough that I read it in one sitting.

After finishing the last page of Dani Shapiro’s INHERITANCE: A MEMOIR OF GENEALOGY, PATERNITY, AND LOVE, I wanted to take time to absorb what I had read. I’ve read and loved all her memoirs and I feel like this is her most stunning. The subject seems to be the most challenging, as far as a discovery and the path that it lead her on, the way in which she went about trying to find out what she needed to learn both about her subject and herself in order to write the book, and then, what she comes to understand about who she is in the process. Dani digs deep, as she always does in her books. Her writing, eloquent, as always, is also moving, has a conversational tone at times, open, easy. I was taken with her words. I felt them. Mostly her references to her childhood memories, and the Hebrew and religious moments that brought her back to her father. Not, that he ever left her.Dani discovers, almost by accident, after her half-sister, mentions that she might want to take a DNA test, that their father is not her biological father. She is 54 when she learns this news. Looking back, there have been numerous hints over the course of her life, that she never pursued, that indicated that this might have been the case, but she never had reason to explore or question if her father was indeed her biological father. After all, she loved him. And, this is not something that occurs to most people. Even if she felt that she didn’t belong, in the sense of feeling different or looking different, her father was her person and her family, her people.What she pieces together, along with the help of her husband, other members of her remaining extended family, and elderly friends of her long-deceased father, is remarkable.I cried so often over the course of reading the book. For Dani's memory and what it would become or how it would be altered and for her love of a man who seemed bigger than life both during the time that he was alive and long after he died. For her caring, loving, and insightful elderly aunt who summed up Dani’s existence and place in their family with words that any person, lost or otherwise, deserves to hear and her display of true love that I hope envelop her for the rest of her years. For the miracle of science and social media, despite its weaknesses, how it can bring people together in ways we could never have imagined.INHERITANCE is the experience of family dynamics, medical ethics, the culture of Orthodox Judaism, the wonder of memory, and complicated grief.

As someone who discovered thru my Ancestry DNA test close to age 40 that I was the product of artificial insemination, this story indeed struck a chord with me. Contrary to one of the comments above about there not being secrecy in the 1970s, there was indeed secrecy well into the 1980s regarding the use of donor sperm from med students/residents and the practice of artificial insemination. There are no records available to many donor-conceived adults conceived thru the late 1980s. Recipient parents were told that secrecy was of the utmost importance and never to tell the children conceived this way. It astounds me that so little thought was going into a practice that was creating human beings. Dani eloquently writes about feelings and deeply personal reflections that I myself have felt. Please remember that donor-conceived people are people with feelings and it is a basic human right to want to know where you came from. We did not ask to be created this way. If you know someone who is donor conceived or you yourself are, I highly recommend this book!

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